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April’s Challenge: What Would You Do? Six decades ago, an advertising expert and a printer created the million dollar concept of selling brand loyalty, via coupons compiled in a book, that provided savings for an entire year. These books were sold to the public from local schools, charities, and places of worship by a dedicated…
BEHIND THE SCENES – THE REAL FISHY TALE Recently a Printer did business with well-known local company, thinking this customer was his proverbial ‘Golden Goose’. The Printer believing the illusion allowed this customer a disproportionate line of credit that exceeded $250K+, and because this customer always made small payments mingled with promises for more ‘soon’,…