May’s Challenge: What Would You Do?
Typically, PICB will tell a tale of woe to make a point or to explain a principal, but this month we are going to challenge our readers with the everyday question credit managers, business owners, and financial folks face…… the dreaded: “Should we?”
When does risk become too great to warrant terms? Here is May’s challenge:
Your company established a credit reserve equal to 1.5% of sales and so far this year you have not incurred any losses. Remember, no loss is just as unhealthy to growth as too much, and without risk, there is no reward.
Today you are presented with 3 new credit applications and the applicants combined exceed your reserve. You can only afford terms to 2 of the 3 or partial terms to all 3 customers. All 3 applicants have an average score.
Keep in mind, the majority of customers score average with regard to credit, and it is those customers who present the best potential for profit and growth. Average customers provide upside potential because they are not large enough to dictate, prices, but they are stable enough to pose a minimum risk of absolute loss.
Here are your applicants:
Applicant 1 is a broker operating as a home/residentially based corporation and has been established for 15 years as an entity. The entity does not have any liens or negative reports but was previously a slow-pay customer during his known slow time.
Applicant 2 is also a corporation and sells tools from 3 locations (all in one state). The property is owned by the president of the corporation and is not owned by the corporate entity. The company is 40 years old, has 10 liens, 2 are banks, but none are tax liens. The company has 3 lawsuits older than 5 years all relating to noncontract transactions
Applicant 3 is an internet start-up, but it’s principals are a well-known Internet company specializing in .com’s. It is less than 5 years old, but there is evidence of a large capital investment from a venture group that is the only secured lender. There are no negative reports, including no lawsuits.
So who gets what and why?
SOLVE THIS FISHY TALE
Be the first to answer and win a FREE CRA report now.
GRAND PRIZE BE PAID OUT
$500.00
See Fish Tales Prize Rules
FISHY TALES PRIZE RULES -2017
There are no scales or hooks necessary, and you do not need fins or even an ability to swim to win.
Who is eligible? — Anyone and everyone except employees of Professional Credit Management Associates, Inc. dba Printing Industry Credit Bureau and Checkitco Company (PICB), along with their children and/or relatives, may enter to win.
When does this promotion end? Each month there will be a new Fishy Tale challenge posed to subscribers of PICB’s Where’s the Money Newsletter. PICB May end this challenge at any time and without notice.
WHAT IS THE PRIZE? Free Credit Risk Assessments worth $85.00 provided each month, and a one-time monetary prize of $500.00 awarded to the one respondent who won the most CRAs from Jan. 2017 – Nov. 2017.
WHAT IS CRA? CRA – PICB’s unique report is intended for credit granters to use in support of making wise credit choices and is built using current records filed with various governmental agencies and are available under ‘Public Records’. PICB purchases no existing report to re-sell it, We actually do the old fashion method of real time research using the 21st century modern tools.
HOW DOES THE GAME WORK? The answers to the challenge are speculative – there is no one correct answer, therefore the winners will be those first 3 respondents who provide a ‘solution’ and meets the eligibility requirements as stated above.
HOW DO I SUBMIT MY SOLUTION? Post your answer directly on the Newsletter ‘answer box’, make sure and identify your name and company name, we will then notify you if you were one of the first 3 respondents via email and award you your Fishy Tale redemption coupon.
WHEN CAN I REDEEM THE COUPON? Anytime by submitting a CRA request, make sure and provide your redemption coupon at the time of submission and we will provide you the requested report.
CRA redemption coupons may not be claimed for the cash equivalent.
WHEN WILL THE GRAND PRIZE BE PAID OUT? $500.00 will be paid to the individual or company who has entered the most winning challenge answers between Jan. 2017 thru Nov. 2017 and the cash prize will be paid prior to December 31st, 2017
For more information contact PICB at 847/265-0400 or [email protected]
